Emilio Ghilardi, the current Senior Vice President and General Manager of AMD EMEA will get promoted to AMD Chief Sales Officer and he will be succeded by Albetro Bozzo, an ex-HP man who plans to make a lot of changes in the European organization.

Alberto will work as Corporate VP and General Manager for the EMEA sales and marketing organization and his organization will be divided in three teams. The first one will be responsible for channel component sales and sales to regional OEMs. The second will take care of sell out support to Multinational Accounts (“MNC”) and Commercial Market Business Development, while team number three will take care of the retail marketing business development and one horizontal Marketing team.

Darren Grasby will lead the graphics team in EMEA and he will focus on Radeon sales and marketing for Radeon-branded products.

Gerhard Zehethofer will continue to lead the EMEA Multi-National Corporation (MNC) Accounts Sales Team.

Just as Hector got his Motorola people when he joined, Albetro brought his new chap called Sergio Ceresa to lead EMEA retail sales and marketing. He will try to substantially improve AMD’s success and revenue share in retail for both CPU and GPU. We hope he is a magician, as he will need a touch of magic to achieve this.

An old acquaintance, Jochen Polster, will manage EMEA marketing organization, integrating Campaign development and execution, Product Marketing, PR, Marcom and Events. He takes over some stuff from Guiseppe Amato, a nice chap who got a pink slip with this announcement. We can definitely say that he was one of the brighter spots of AMD EMEA, but the other Italian clan simply pushed him and Albeto Macchi out.

Renato Urani continues to take care of his baby called Acer, Gen Sullivan continues to do management and planning for the EMEA region, Bill Cooper will continue as controller and he will watch the spending in the region. Luca Forini will continue as regional HR leader, as obviously he was doing his job well. HP and Acer are big supporters and AMD cannot allow any fluctuation in this practice.

All this is made to bring AMD to “consistent profitability and industry leadership” and we simply don’t know which of two statements is harder to reach. We wish them luck.