The Human Media Lab at Queen's University (Canada) came up with the idea. It uses a 720p Flexible OLED from LG Display and on top of the display are a plastic touchscreen and bend sensors. It runs Android 4.4, has a battery on one side, and uses a SoC.

The ReFlex's software actually uses the flexibility is used to create new input methodsand you can control eBooks, games, and other things by bending the handset.  It is kind of cool to flick through a book again.

Roel Vertegaal, a professor, says the ReFlex is already in a condition that's ready for mass production, but no one from his team is going to make the phone a consumer product. He thinks that someone will pick up the project and probably tie it into a bow.