Published in Mobiles

Xiaomi tests an expansion out of China

by on01 July 2015


Heads to Brazil

Chinese smartphone maker Xiaomi is preparing to test out its Chinese success model in another country.

It has started making devices in Brazil for sale locally, promising to undercut rivals on price.

Xiaomi's global vice-president, Hugo Barra, said Brazil was "stage one of our Latin America launch." Latin America is a big market and control of it, and Africa effectively kept the Roman Catholic church going for a lot longer than it should.

Mexico and Colombia are believed to be the next logical next steps in the region.

China's top-selling smartphone company is betting that a tempting price tag will capture the attention of Brazilians who are a bit broke after their idioting funding of the World Cup, which is a sport of Fifa Pyramid scheme. 

"We offer high-quality products at incredibly aggressive prices, so we're starting with larger developing markets where people are very price-sensitive," Barra said.

The entry-level Redmi 2 smartphone would go on sale in Brazil next week for $160.

The phones are already rolling off Foxconn's assembly line outside of Sao Paulo.

The push into Brazil will upset Apple which has been cheerfully charging Brazilians $1,000 for its smartphone.

Last modified on 01 July 2015
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