Phone manufacturer Nokia has announced a new Internet services brand name called Ovi.

Ovi, which means “door” in Finnish, is supposed to be the phone company's entry into the iTunes style market.

Nokia is predicting that the market for mobile phones that will play music and games will grow by 50 percent to 120 million units this year. Ovi can be accessed via your PC or compatible Nokia handsets.

In Europe, Nokia wants to sell tracks individually at EUR 1.00 and complete albums will go for EUR 10.00. A monthly subscription service that allows PC streaming will also run EUR 10.00.