SINA, the largest portal in China, and Google have announced a strategic partnership in the areas of search, advertisement and news.

Google's web page search will be embedded in SINA's search box and the huge portal will also make good use of Google's advertising and marketing expertise. At a later date we can expect cooperation in news services and other content. SINA news is already one of the top Chinese online news sources.

With SINA's huge traffic and Google's know-how this sounds like a win-win situation for both internet behemoths.