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Apple insists it still wants to make self-driving cars

by on05 December 2016


Did not mention how

Fruity cargo-cult Apple has written to the National Highway Traffic Safety Administration claiming that it is still interested in making self-driving cars.

Jobs' Mob got a black eye in its self-driving car plans when it found that car makers were not the push over it expected. Jobs’ Mob arrived on the scene expecting car makers to fall over themselves to make Apple their partner. It made a list of demands about the way it was going to turn out and the car makers just laughed.

As a result, Apple appeared to give up on Project Titan, which was supposed to make the car, and reallocated all its staff to other projects or fired them.

Now this letter to the NHTS has Apple claiming to be “investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation”.

The letter is Apple’s official comment on the federal government’s automated vehicle guidelines, released last September, which has already drawn feedback from many companies working on autonomous cars like Google and Ford.

The federal government is continuing to collect feedback from tech companies and car manufacturers on its recently released automated vehicle policy. It would appear that Apple still wants into the programme. Although how this will be possible without a product, or staff capable of making such a product is curious.

The letter is signed by Steven Kenner who is the man in charge of what is left of Project Titan.

“Apple agrees that companies should share de-identified scenario and dynamics data from crashes and near-misses. By sharing data, the industry will build a more comprehensive dataset than any one company could create alone.”

A cynic would suggest that Apple is hoping that other companies will share data which it can use to create its own product.

Apple also wants the government to allow for “regulatory flexibility” to encourage innovation. This means that the government should keep the guidelines voluntary and avoid passing any concrete rules or mandates so Apple can do what it likes.

Last modified on 05 December 2016
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