Of course the Tame Apple Press is declaring that this will mean the end of Intel as we know it. AppleInsider even ran a story claiming that Intel’s mobile was effectively destroyed by Apple’s Ax ARM Application Processors

After all only five or six percent of the world run on Apple Macs so the loss of Apple business would be annoying to Intel but no great problem.

Krzanich says the rumours of Apple switching to ARM are just that anyway and not likely.

"Apple is always going to choose the supplier who can provide the most amount of capability in innovation to build on. They're a company based on innovation."

Krzanich, who maintains that Intel needs to continue focusing on delivering parts that are better than its competitors.

But does Intel have anything to worry about? Well not really. Apple Macs are at the expensive end of the market and they need chips to match their price tag – well at least half of their price tag. ARM is still a long way from matching anything remotely like the what Intel shoves under the bonnet of Apple macs.