Microsoft's UK Xbox Boss Stephen McGill is claiming that Blu-ray will be dead technology soon and will not make a difference to gaming. Asked if he felt that if Blu-ray would extend the 360's shelf life, McGill said that people now recognise what a smart decision it was to keep the pricing low.

“Blu-ray is going to be passed by as a format. People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay. So, who needs Blu-ray?” he said.

This is actually expected as it was one of the comments that was being bandied around during the Blu-Ray HD-DVD wars.

We wonder what he would be saying if Microsoft's standard had won that round?