AMD is trying to sell the idea of triple-cores and so far its Heka Phenom II X3 700 series processors are doing just fine. AMD figured out that if you leave the dream of „accidental“ additional core enabling, you can definitely boost sales.

This is how motherboard manufacturers „accidentally“ figured out how to enable additional core and therefore AMD X3 sold much better than the previous triple-core generation. The marketing behind it is rather simple, do more than a dual core. It even rhymes.

The new tripe-core will end up branded as Athlon II X3 400 series and it comes in September. It has 3x512KB L2 cache and it doesn’t have any L3 cache. It should be shipping with speeds of up to 2.8GHz.