We've learned from Intel's Marketing Director Mr. Zene Ball that the Core brand is still weaker compared to Pentium. Pentium is still much stronger than any brand, but Centrino is also doing really fine.

Core 2 and Core i7 brands are doing well in the performance and enthusiast segment where a lot of people know about them, while regular users know Intel's Pentium much better.

Pentium as a brand will stay around for a while, but Intel will continue to work on Core 2 and Core i7 branding. Intel didn’t want to confirm the new logos that we’ve learn are coming as of the first day of next quarter.