Intel's Chief Technology Officer Justin Rattner says that his scientists are not being creative enough.

According to the an interview in this month's edition of Technology Review, Rattner said his scientists are too cautious.  He said that they were aiming for half of their ideas reaching product maturity.  However he would be happy with quotas of 10 to 15 per cent.

He claimed that they had a fear of failing and he wanted them to encourage them to take a more creative trial and error approach.

Currently even the researchers' more wild experiments have been built with an idea for a product behind them. Rattner says that this is not necessary.