Based on the same hardware as the original OnePlus 5, including the 5.5-inch 1080p screen and Qualcomm's Snapdragon 835 SoC with 8GB of RAM and 128GB of storage, the OnePlus 5 JCC+ will have a blue power button, yellow sound profile button and a red volume rocker, in addition to the writing on the back.

Described as the "King of Unconventional", Castelbajac noted that he "always like looking towards the future. To change the world, you always need to be creative and work with people who are ahead of their time".

In addition to the OnePlus 5 JCC+ device, OnePlus also launched the exclusive "Callection", made up of holsters, bags, caps, t-shirts which will be available in Europe, North America, China, and India. The OnePlus 5 JCC+ smartphone, which is also a part of the Callection, will be only available in Europe from October 2nd online at OnePlus.net for €559/ £499 .