The outfit has written a cheque for the Finnish startup sleep tracking app and hardware maker Beddit. Apple is not saying anything about the buy, but the company has warned that all their personal data would now be part of the glorious Apple cult.

That should not be too much of a problem as the company already sells its product for $149.95 in Apple's online store, and transfers the data to Beddit's iPhone app for analysis.

Beddit manufactures a monitoring device which tracks heart rate, breathing and sleep time when placed on a bed.