The new features, IBM's VP of business analytics Greg Adams wrote in a blog post, "are designed to make unearthing insights easy to do - and easy to comprehend".

For instance, the new version includes an AI Assistant that lets users make queries and receive results in natural language. The toolset is also now capable of pattern detection, discovering patterns and relationships within data that may not have been anticipated.

Cognos Analytics can also now create automated visualisations, recommending the most useful visualisation of selected data. There's also a "storytelling" feature that lets users create an interactive narrative by arranging visualizations into a sequence and adding other media to the sequence. Finalised "stories" are automatically kept up to date as the underlying data changes.

Global Embedded Analytics Market has been valued at $28.06 billion in 2017 and is expected to grow at a CAGR of 14.1 percent during 2018 - 2023, to reach $62.43 billion by 2023.

The report profiles the on cloud and on-premise providers of analytics software and service for managing business data for SMEs and large organizations.