Thalmic Labs makes the Myo, a gesture- and motion-guided armband that taps the electrical activity in your muscles to control a range of devices such as drones, computers, smartphones, and other contraptions with built-in wireless connectivity.

With all that cash, the company says it will now ramp up its development efforts, in terms of both new and existing products.

Stephen Lake, CEO and cofounder of Thalmic Labs said: “We founded Thalmic knowing that in order to produce truly breakthrough products, we’d have to invent entirely new underlying technologies to bring them to life,” said. “This investment will be used to fuel continued growth and development of future products already in the pipeline, and will help us realize our vision of a new era of computing, where the real and digital worlds will blend seamlessly.”

Yeah because wearable clothing is nothing to do with seams.

Amazon’s interest appears to be investing in voice-control technology which is something Thalmic is expected to be working on — basically it wants to adding voice-controls to future products.

Intel already invested in Thalmic and said its innovations augment Intel’s strategy for wearable technology and align with its “vision to bring new and exciting experiences to users”. Thalmic Labs employs more than 100, including engineers and researchers, at its Canadian HQ, and it says it will “continue to grow the team aggressively.”