This suggests the vast majority of consumers chose the entry-level Sport version, with prices starting at $349. The company also estimates that most consumers opted for the bigger, 42mm version of Apple’s first smartwatch.
It should be noted that Slice did not cover other launch markets – it focuses solely on the US, although the watch was launched in eight more markets, including China, Japan, Germany and the UK.
Reviews of the Apple Watch have been less than flattering, despite the fact that most of them were published by outlets that usually hype up every Apple product. Battery life, performance of third-party apps and the high price tag appear to be the biggest concern. Still, we are dealing with a new Apple product, which means millions of people will buy it regardless of poor reviews.
Therefore, we are confident Apple will sell upwards of 10 million units this year. When it comes to Apple, having a top notch product is simply no longer relevant. Any product will do.
