According to its latest quarterly market watch that market share movement from Q2 2016 to Q3 2016 is almost negligible. However there had been a big seasonal upswing in GPU purchases.

JPR said that AMD's Polaris has made the biggest splash with buyers this generation. AMD has impressively clawed back market share and is sitting at near 30 percent now, compared with under 19 percent a year ago.

Nvidia is still the undisputed King with a little over 70 percent of the market. This report does not really cover the market share impact of the recently released GeForce GTX 1050 and 1050 Ti cards. These are doing rather well,  although AMD is starting to react with its Radeon RX 470D.

The JPR report said that while over the year AiB sales were up 9.2 percent, while desktop PC sales were 17.1 percent down.

Apparently gaming is the game changer. Despite the overall PC churn, somewhat due to tablets and embedded graphics, the PC gaming momentum continues to build and is the bright spot in the AIB market the report said.

“The gaming PC (system) market is as vibrant as the stand alone AIB market. All OEMs are investing in Gaming space because demand for Gaming PCs is robust. Intel also validated this on their earnings call., and the recent announcement of a new Enthusiast CPU. However, it won’t show in the overall market numbers, because like gaming GPUs, the gaming PCs are dwarfed by the general-purpose machines,” the report said.

 

Now cue the AMD hate in the comments section.