According to Digitimes, which interviewed its "industry sources", MSI's business has grown by 31.6 percent over the last year and made $47.2 million. Most of this is thanks to its Nvidia GPUs having more than 80 percent of the market. In May MSI unveiled a total of five different Geforce GTX 1080 graphics cards including a couple of rather interesting versions like the GTX 1080 Gaming X 8G with Twin Frozr VI cooler or the GTX 1080 Sea Hawk with Corsair's Hydro Series hybrid cooler.

However it has also seen a large growth in its gaming notebooks which boosted its brand image. MSI plans to sell 1.2 million gaming notebooks in 2016 which is an increase of a third on last year's numbers.

MSI's main rival is Asustek which is globally the largest motherboard and graphics card vendor, in Europe, Japan and Taiwan.