According to the latest rumor coming from Wccftech.com, the MSRP for the R9 390X could be set at US $389, which is, although aggressive, still higher than what you now need to pay for Sapphire's R9 290X 8GB Tri-X OC graphics card on Newegg.com.
This price will also put the R9 390X between the Geforce GTX 970, currently selling for anywhere between US $329.99 to US $389.99, depending on the factory-overclock, and Geforce GTX 980 which was recently dropped down to US $499.99.
Of course, we still need to see that enhanced Hawaii XT GPU in action to see how much more performance will AMD be able to squeeze from that GPU.