Update: Sorry - the webcast died before the show even kicked off. Let's hope someone fixes it. The even hasn't kicked off yet.

Update 2: AMD says the new livestream link is bit.ly/gpu2014 - not working for us very well. And it's Lady Gaga right now.

Update 3: The event is set to start in ten minutes (9pm GMT), an hour behind schedule. No stream yet.

AMD’s first big launch bash in years has kicked off and you can check out a webcast here. We’ll be keeping a close eye on the webcast, while our dear leader will be going after some spicier details behind the scenes.

You can tune in on AMD’s investor relations page, here.

Of course, there is a very good reason AMD flew almost a hundred hacks and hackettes halfway across the globe. The company is about to shed a bit more light on upcoming products and technologies, including Hawaii.

Don’t expect a traditional product launch though. The cards should hit the channel next month, but in an hour or so we’ll know what to expect.

And please, try to behave in the comment section.