This will come as quite a surprise to many, as Gigabyte's first GeForce GTX 285 card has hit the retail market as of January 2nd, at least in Hong Kong.

The pricing from two separate shops are HK$3399 and HK$3200, which roughly equates to €296 and €314, or $439 USD and $412 USD.

The first report of sale on the interwebs has been from the HKEPC Hardware Marketplace and can be found here (Google translation).