The reason for all of the talk about a price increase from $60 to $70 is simply the cost that it takes to make the latest games and the fact that publishers have raised the bar $10 with each new console introduction; however, it is difficult to see how the market will absorb a price increase of $10 this time around.
While Sony has indicated that they are going to support titles costing from $.99 to $60, as well as free to play titles on the PlayStation 4, SCEA president and CEO Jack Tretton told CNBC that, “People are willing to play if they see value there, and I think there is more choice than ever before for games.”
Our sources tell us that the $70 possible price increase issue has been decided, and at least out of the gate it isn’t happening; but later on in the cycle who knows what is possible.
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