Speaking at E3’s press conference, Sony’s Kaz Hirai confirmed that the device previously known as NGP or PSP2 will be called PS Vita. He confirmed the pricing and launch date as well, and it seems like we’ve got something to look forward to for the holiday season.

So, PS Vita will go for $249 for the WiFi-only model whereas the 3G one will cost $299. They will be available through AT&T exclusively. As we’ve grown to expect, Europeans will pay the same price, although in euros.

The PS Vita has a 5-inch multi-touch OLED display, rear multi-touch pad, two analog sticks as well as front and rear facing cameras. It will also include preinstalled app dubbed “Party”, which will enable users to do voice and text chat.

Hirai confirmed that the device will ship globally starting from the holiday season 2011.

You can find the video here.