![Apple set to SOC it to 'em, baby](/media/k2/items/cache/d38f76ee4db3ad411fd930164bfc7d4c_Generic.jpg)
Apple set to SOC it to 'em, baby
If you go it alone, you make more money
A senior analyst predicted at a conference in Barcelona today that following its success on the processor front, it is only a matter of time before Apple creates its own system on a chip (SOC), bypassing suppliers in its egostructure (sic).
![Apple A12 bionic 7nm detailed](/media/k2/items/cache/4340cd0ff22225b24b114a425f41880a_Generic.jpg)
Apple A12 bionic 7nm detailed
6-core CPU 4-core GPU and a lot of AI
Apple’s A12 Bionic is the name of the most important chip inside the iPhone Xs and Xs Max and Xr detailed here. Make no mistake, this is the first to ship 7nm but not the first to sample or be announced, it is actually the third. As believers in the Apple religion don’t care about features unless they have it in their beloved iPhones, they don’t care about the rest of the world.
![Qualcomm's Snapdragon 855 benchmark shows up](/media/k2/items/cache/c541486049269957ecb1ca79fcb04cf3_Generic.jpg)
Qualcomm's Snapdragon 855 benchmark shows up
A significant step forward in Geekbench 4
The press usually relies too much on benchmarks but they at least tell you that a subject A is better or worse than subject B. The recently posted GeekBench of Snapdragon 855 shows that the new 7nm SoC from Qualcomm scores much better than its predecessor.
![Qualcomm samples next gen 7nm platform](/media/k2/items/cache/ff57dbcc0d51d4d30e36bc7b50e54d9e_Generic.jpg)
Qualcomm samples next gen 7nm platform
Snapdragon Takes Aim at 5G with 7nm SoC
Qualcomm just sent out the official press release saying it has started sampling its next generation mobile platform for consumers in 7nm. This 7nm platform can be paired with Snapdragon X50 5G modem creating the first 5G capable mobile platform for premium tier smartphones and other mobile devices.
![ARM notebook future leans on 5G](/media/k2/items/cache/ab8c4c83c1cf9f8c349defbbb281846e_Generic.jpg)
ARM notebook future leans on 5G
Always connected at 7nm and 5nm
ARM has already shared with the press and analyst that the company expects to ship Cortex A76 based products in both 10 and 7nm in late 2018/early 2019, but now it has disclosed a few more details about its 7nm Deimos and 7/5nm Hercules parts.
![AMD makes a semi-custom SoC for China market](/media/k2/items/cache/0d6155c7f5257b7e1d9f3207552fe023_Generic.jpg)
AMD makes a semi-custom SoC for China market
Updated: Could be perfect for a living room PC
AMD has announced a new semi-custom SoC at ChinaJoy, based on Zen CPU cores and Vega graphics, which was created for ??? Subor company and its new console/PC, expected to launch in late-August.
![Non 5G Kirin 980 is Cortex A75 in 7nm](/media/k2/items/cache/a0d278682a52d5c0b62c59567f627aa7_Generic.jpg)
Non 5G Kirin 980 is Cortex A75 in 7nm
5G Focus on AI
Huawei has its Kirin chips for its phones and later this year it plans to launch its first 7nm TSMC based Kirin 980.
![Zen man Jim Keller leaves Tesla for Intel](/media/k2/items/cache/035a5476f9be92c4d25adaa1492a9787_Generic.jpg)
Zen man Jim Keller leaves Tesla for Intel
Updated: Leaves Tesla to kick-start Chipzilla
Jim Keller, the former AMD chip executive behind the Zen roadmap, has left Tesla for Intel and joining fellow AMD refugee Raja Koduri to help Chipzilla sort out of its manufacturing stall of the last few years.
![Apple to kick out Intel in 2020](/media/k2/items/cache/42c39be4476252a01637e3249505ddda_Generic.jpg)
Apple to kick out Intel in 2020
Intel has one percent Apple profits
The market is upset about the leaked news that Apple might dump Intel in its future notebooks in 2020. Apple is working on its own Kalamata chip that could power phones, tablets and Macs in the future.
![Nvidia announces Automotive SoC Orin](/media/k2/items/cache/06de247504b29f7fa23302c067ab3e5b_Generic.jpg)
Nvidia announces Automotive SoC Orin
Gives little to none details
Nvidia’s CEO, the man known for his two hour plus keynotes that tend to become even longer, has announced the company's next generation automotive chip codenamed Orin. Nvidia gave few details about the chip but did mention it is expected to perform similarly to Pegasus.