The No Fakes Act has bipartisan support standards and rules around using a person's faces, names, and voices.  It is backed by Senators  Chris Coons, Marsha Blackburn, Amy Klobuchar and Thom Tillis.

If it goes through it will stop the "production of a digital replica without consent of the applicable individual or rights holder" unless part of a news, public affairs, sports broadcast, documentary, or biographical work.

The rights would apply throughout a person's lifetime and, for their estate, 70 years after their death. The bill includes an exception for using digital duplicates for parodies, satire, and criticism. It also excludes commercial activities like commercials if the advertisement is for news, a documentary, or a parody.

Individuals and entities like a deceased person's estate or a record label can file for civil action based on the proposed rules. The bill also explicitly states that a disclaimer stating the unauthorised digital replica won't be an effective defence.