The two companies announced the partnership at Snowflake Summit 2023.

Nvidia Chief Executive Jensen Huang said that you moved data to the computer in the old days of small-data computing. Now, when you have giant amounts of data like Snowflake does, and the pile of proprietary data, then you move the compute to the data.

Nvidia is taking a "fairly engineering intensive" move of embedding its NeMo platform for training and running generative AI models into the Snowflake Data Cloud, said Huang.

The partnership comes as chatbot ChatGPT has pushed many companies to find their AI strategies and has propelled Nvidia, which provides the leading hardware for AI, to become a trillion-dollar company.

Snowflake CEO Frank Slootman said that every industry is on this.

“They used to say software is eating the world. Well, now data is eating software," he said.

Slootman said companies that use Snowflake to manage their data can now use their own data to train new AI models to gain an advantage in business without risking losing control of it.

Huang said that the deal would mean his outfit flogged more chips and copies of its operating system for AI called Nvidia AI Enterprise.