Dell's Consumer Product Marketing senior vice president Raymond Wah said that unlikely ordinary PCs, gaming PCs were cooking thanks to electronic sports (e-sports) and VR (virtual reality).

Wah said gaming has evolved into e-sports globally. Continual gaming content updates push hardware developers to upgrade the specifications of gaming PCs.

The number of e-sports fans will increases to 145 million in 2017, he predicted

In the gaming PC market segment, Dell has launched a series of models under its Alienware brand, with professional e-sports players being target users, Wah said. Dell has also launched gaming PCs under its Inspiron brand.

In line with gaming PC marketing, Dell has sponsored e-sports events and cooperated with movie producers, Wah indicated. Dell has also begun to set up gaming PC retail outlets at Best Buy chain stores in the US and plans to set up 50 outlets in total.