This recommendation follows an August 2024 ruling that found Google guilty of monopolising the search market illegally.

The DoJ's proposal goes beyond just Chrome. It includes measures related to artificial intelligence (AI) and the Android operating system, which could significantly impact Google’s core advertising business and its expanding AI ventures.

Critics argue that Google’s practices stifle competition, and this case, spanning two presidential administrations, seeks to address these concerns.

The DoJ also advocates for data licensing requirements and for Google to decouple its Android smartphone operating system from other products, such as Google Search and Google Play. These steps enhance competition by giving rival companies more access to essential data and technologies currently under Google's control.

Forrester principal analyst Xiaofeng Wang said: "The DOJ’s attempt to force Google to sell Chrome is unprecedented and faces significant legal and practical challenges. Google’s potential appeals could delay or overturn the decision. In addition, finding a suitable buyer without similar antitrust issues is also difficult."

In October, the DOJ had already proposed splitting off Google’s Chrome browser and Android operating system as part of sweeping remedies aimed at curbing the tech giant’s “illegal monopoly” in online search and advertising. The proposed remedies prevent Google from using products like Chrome, Play, and Android to favour its search and search-related products and features, including emerging AI technologies, over those of rivals or new market entrants.

It is fair to say that Google is against these ideas. Google’s regulatory affairs president, Lee-Anne Mulholland, claimed the DOJ was pushing a “radical agenda” that goes far beyond the legal issues in this case.

“The government putting its thumb on the scale in these ways would harm consumers, developers, and American technological leadership precisely when needed."

The proposed sale of Chrome is particularly significant because it is a cornerstone of Google's search business, controlling roughly 65 per cent of the global browser market. Chrome's dominance allows Google to track signed-in users and target ads effectively, contributing significantly to its revenue. Additionally, Chrome has been pivotal in funnelling users towards Google’s AI-driven products.