This will be achieved through layoffs and a move to "simplify programmes end-to-end."

For those not in the know, if a company makes cuts in its sales and marketing it is often on a death spiral. After all you can’t sell a product if you don’t have a sales team or partners.

Despite these drastic measures, in typically marketing language the team insists it will be ok and it remains "...deeply committed to the channel and will continue to prioritise the success of the entire Intel ecosystem."

The group asserts that the initiative is "all about building a stronger Intel for the future" and emphasises that "our partners are integral to our future plans."

Remaining employees will now be tasked with their own duties as well as approximately a third of their former colleagues' responsibilities.

This situation has led to a more significant potential issue, as the well-known—or perhaps notorious—analyst Jim Cramer recently commented that the problems at Intel have now surpassed CEO Pat Gelsinger’s ability to address them effectively. Cramer remarked, "There is a sense that the company is in much worse straits than we realised."

There is also news regarding the Raptor Lake Refresh chip line, which may prove problematic for Intel. The new chips reportedly consume up to 30 per cent more power than their AMD counterparts, which could concern some users. Intel does not need any additional factors that might alienate its customers at this juncture, which could certainly be one of those factors.