As we reported yesterday, the Twitterati were quick to give Apple a good telling-off after Apple’s supreme dalek Tim Cook posted the ad on X.

They called it a right clanger, given that artists are fretting about their position in this newfangled AI malarkey.

Apple's marketing boss Tor Myhren admitted that Apple had cocked up with this video and it was sorry.

In a damage-limitation move, Jobs’ Mob decided not to air the ad on the TV as they'd planned.

For those who came in late, the ad, set to Sonny and Cher's "All I Ever Need Is You," was meant to be a one-minute wonder called "Crush." It showed a bunch of creative kit like guitars, pianos, and paint tins getting blown to bits under Apple's press.

In the end, the press returned to show off the new “paper thin” iPad Pro, which has just destroyed anything artistic and worth remembering in the last 50 years.

Hugh Grant pointed out that the add showed” the destruction of the human experience. Courtesy of Silicon Valley,".

Reed Morano, a big shot director from Hollywood, told Cook to "read the room," calling the ad "psychotic."

The Tame Apple Press is doing its best to remind those who were angry about the advert that Jobs’ Mob once made an “iconic” advert in 1984 which showed a plucky underdog lobbing a hammer at some big brother type. So having a duff ad after 40 years is fair enough.