In an interview with Axios, David Cicilline said he didn't want to give the major technology companies and their armies of lobbyists the easy target of a massive antitrust bill.
Instead, in his role running the House Judiciary Committee's antitrust panel, he plans to craft a series of smaller bills -- perhaps 10 or more -- that will be ready in May.
The way Cicilline sees it, this small-target strategy achieves two goals: He has a better chance of finding common ground between Democrats and Republicans on more narrowly targeted issues.
And he makes it harder for Amazon, Facebook, Apple and Google to mobilise quickly against reforms they don't like.
"If you look at the way these technology companies have staffed up with their lobbying and the money they're investing in Washington, it's designed ... to prevent any changes to the current ecosystem that benefits them enormously", Cicilline told Axios.
"They have literally billions and billions and billions of reasons to try to protect the current system because it produces ... profits not seen on planet Earth." Recognising this reality, Cicilline said his intention is to use this range of bills to advance all the recommendations in his panel's 450-page investigation into competition in the digital marketplace.