According to Gizmodo, ecommerce company MyChannel [MYC] after pouring millions of dollars and half a year's worth of work into mocking up a spiffy new site for Ye's online clothing store, the rapper stepped out on their contract. According to the lawsuit, West then took the company's ideas for himself, and from the sound of things, copied them breaking multiple promises, violating NDAs, and basically being a total tosser.

According to the complaint, West initially contracted MYC back in the spring of 2018 with the promise that if the company created a juiced-up video platform for his e-commerce site, he'd not only, pay the company for its services, but would invest a hefty $10 million into the business.

MYC had West sign an NDA just to make sure that the company's proprietary video tech wouldn't be "ripped off" without any payment. MYC's team spent the next six months clocking 80 hour workweeks on the project, spending tens of thousands on the proposed video software in the process.

When Kanye "demanded" that the team move its HQ from its home in Philly over to California, and later Chicago, living expenses sunk them even deeper into the hole. All told, MYC claims to have spent $7 million of its own funds before confronting West and telling him to make good on his end of the deal.

Instead of fulfilling his side of the bargain, the suit describes how West came up with some "untrue perceived slight" and cut all ties with MYC's team, leaving them stranded and in a mountain of debt. Meanwhile, West spent the months immediately afterward using what MYC describes as a near-carbon copy of their platform as part of the promotion for "Sunday Service", West's so-called pop-up church experience.