AMD has a cunning plan to push its Zen chips into the Enterprise market on the back of its new Secure Memory Encryption (SME) and Secure Encrypted Virtualisation (SEV) security features.
These new functions will help enterprises protect their databases that run on Zen servers and this could be just the edge required to get AMD back onto the corporate buy list.
This sort of tech is really useful on virtualised servers which are used through cloud hosts. This makes them affordable and flexible compared to hosting on a physical server. The virtual servers adjust accordingly the load it receives and no bandwidth is wasted.
Normally virtual servers are unsecure because the data can be hacked, but the SME and SEV features will help servers protect the data.
So far Intel has not come up with any of this sort of function for its processors, despite the fact that was predicted when it wrote a big cheque for McAfee. What we are still waiting for is the information as to how the Zen chips will help consumer gamers who are leaning on discrete GPUs.