Samsung's privacy policy also includes computer, mobile phone, tablet, TV or other device to access its services, so it might be better not to access its services.

The outfit said that if spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of voice recognition.

But there is nothing to fear if you actually read the fine print. You can opt out of the Big Brother scanning if you know your Samsung gear is doing it.

"We provide meaningful options for consumers to freely choose or to opt out of a service. We employ industry-standard security safeguards and practices, including data encryption, to secure consumers' personal information and prevent unauthorised collection or use," the firm said.

"Samsung does not sell voice data to third parties. If a consumer consents and uses the voice recognition feature, voice data is provided to a third party during a requested voice command search.

"At that time, the voice data is sent to a server, which searches for the requested content then returns the desired content to the TV."