LG shipped a record 47.7 million smartphones last year, 81 percent more than a year earlier. But its mobile unit needs more growth to return to profit, after spending heavily on marketing to narrow the gap with leader Samsung.
However since the market is already saturated in the West, the company aims to increase sales through more models appealing to a wider consumer group, with the Barcelona launch of the G2 Mini - a lower-priced version of the flagship G2 - coming just weeks after unveiling a larger-screen G Pro2.
Park also said LG plans to continue reducing its reliance on local retailers in China where competitors include Lenovo, whose $2.9 billion offer for Google Motorola handset division could see it leapfrog LG to global No.3 from No.5.