Microsoft has been said to have spent an incredible $100 million dollars on its Xbox One TV ad campaign that will be starting the week before the console is to arrive on November 22nd.

Zachary Quinto who plays Spock in the latest Star Trek movies and Liverpool FC captain Steven Gerrard will be staring in the ads and will be leading the charge for Microsoft. Microsoft is inviting people to “Jump Ahead” in its new campaign.

The preview of the commercial that we have seen seems pretty good, but we are not sure that it will change minds. Still some analysts are predicting that this holiday season might end up with Microsoft leading the sales numbers with the Xbox One. We will have to see how this shakes out.