Technology services provider IBM is teaming up with Google, Nvidia, Mellanox and Tyan to license IBM's Power chip technology, in a bid to attract more users. The OpenPower Consortium, will build server, networking and storage technology based on the chips for cloud data centers.

The hardware and software, previously proprietary to IBM, will be available to open development and it will be licensable to others, IBM said in a statement. The alliance is open to any company that wants to participate and innovate on the platform, IBM added.

IBM competes with Intel and ARM chips, which dominate the market and the Power chip appears to be fading from view lately. Revenue from IBM Power Systems was down 25 percent in the second quarter compared with the previous year.