Innovative strategy for the segment

GoPro is taking an innovative approach to its market segment by investing heavily in cloud storage. While competitors like Insta360 are catching up regarding camera features, GoPro has divided its previous $49 subscription plan into three-tier models. The Quik app debuted for Mac, but PC users are still waiting.

A single new feature and several Improvements

GoPro has announced a new, rather unexciting firmware update for its flagship Hero 12 Black camera. The update, version 2.10, brings a single new feature, several UI improvements, and bug fixes. It is now available for download from the GoPro website or via the GoPro app.