News - subcat

Apple's bizarre AR and VR rules
Published in IoT
Wednesday, 10 January 2024 12:33

Apple's bizarre AR and VR rules


Don’t call them Vision Pro apps

Fruity cargo cult Apple is trying to slap some daft rules on those who want to release apps for its overpriced Vision Pro’s visionOS.

Google pulls plug on AR glasses
Published in News
Friday, 30 June 2023 10:53

Google pulls plug on AR glasses


Will leave the ground to others 

While the Tame Apple Press thought that their favourite companies very late arrival onto the AR scene would spur others to "copy it" it would appear that one of the bigger players has decided to give up.

Apple looks to another company to provide it with AR tech
Published in AI


Help we are running out of ideas

While the Tame Apple Press is doing its best to advertise Job’s Mob’s overpriced VR specs which will be apparently released next year, the company has rushed out and bought some existing tech.

Apple Vision Pro is an expensive step in the right direction
Published in Mobiles


Analyst view: Starting at $3499

Apple has finally acknowledged that it has been working for years on the eXtended Reality product. XR is a collaborative term that unifies an Augmented and Virtual reality device under one umbrella. Apple’s announcement shared sufficient details to create excitement around VR and give us some idea about the device, but it left some key elements out, including storage options and RAM.

Apple AR/VR headset will have an external battery
Published in IoT


Streamlined, they have heard of it

In a move which will surprise many who are impressed by Apple's design chops, news has emerged that its coming VR headset will need an external battery pack which is the size of an iPhone. If you want to use it for longer than two hours you will have to plug it in -- defeating the product's portable purpose. 

Tim Cook tries to whip the Apple press to push AR and VR
Published in News


Even if his company’s forthcoming project more doomed than the Titanic

Apple supremo Tim Cook is trying to encourage positive stories about his outfit’s AR and VR gear before its launch on 5 June.

Apple thinks the future is AR
Published in IoT
Monday, 03 October 2022 12:42

Apple thinks the future is AR


Metaverse not so much 

The company which invented the reality distortion field and the rounded rectangle does not believe in the metaverse, but sees the world moving towards VR.

Qualcomm shows the new Wireless AR Smart Viewer reference design
Published in News


Powered by Snapdragon XR2 platform

Qualcomm has unveiled its new Wireless AR Smart Viewer reference design which uses the Snapdragon XR2 platform and allows OEMs and ODMs to bring new cordless AR-glasses to the market.

Google sharks virtual reality outfit Raxium
Published in News
Thursday, 17 March 2022 13:04

Google sharks virtual reality outfit Raxium


LED for augmented and mixed reality devices

Google has written a cheque to buy Raxium, a "five-year-old startup that develops tiny light-emitting diodes for displays used in augmented and mixed reality devices."

Tame Apple Press attacks Samsung for “falling behind on AR”
Published in Mobiles


Stop embarrassing Apple by showing its weaknesses on foldable phones

Now that news is starting leak out about Apple’s over-priced AR the Tame Apple Press is lowering its credibility by marketing it and rubbishing the competition.