Unified product lines

Grey box shifter, Dell has killed off its XPS branding, marking the end of an error for the iconic clamshell ultralight laptops, 2-in-1 devices, and desktops that have become a staple for many users.

Takes out advert

Xerox has taken out adverts asking people to stop using the word "Xerox" when referring to anything other than the machines it makes or services it provides.

New studio to lead the development