AMD wanted to make things crystal clear as to what is its Fusion brand is all about. It is not a mere Centrino counterpart, it is AMD’s new key brand that encompasses everything.

According to AMD, “the new Fusion company brand was designed to address marketplace directions that AMD identified through internal research, and is intended to focus on the ways in which the AMD combination of technologies, coupled with close relationships with computer manufacturers and a deep understanding of customer needs, results in solutions that address experiences at work, at home and at play.”

This rather complicated explanation actually means that Fusion is not meant to be a platform name, such as Centrino to Intel, and it is AMD’s new overall brand that represents AMD as a whole.

AMD also got back to us, saying that Puma is AMD’s answer to Centrino; but at the same time Puma never made it to brand and it remained a rather popular codename that got lost under many AMD stickers.

Since Microsoft decided to brand its OS simply Windows 7, and since AMD is not using Fusion, AMD might do the same, making Fusion the the brand of all brands that will stay on top of many products just below the key brand, AMD.

Yeah, we know it's complicated, but it doesn’t mean that AMD has finally decided what to do with this brand; but for now, Fusion is what AMD is all about.