
High hopes or just wishful thinking
According to CEO Jerry Shen, Asus will ship between 11 and 13
million notebooks in 2009 and up to one million of them will be
CULV-based ultraportables.
Total Asus notebooks sales are expected to jump 25 percent
year-on-year, in spite of the fact that its netbook business has been
losing market share to other, bigger vendors. Asus recently launched
several CULV-based designs and they are just starting to appear in
retail, so Asus is aiming to sell a million of them in just three and a
half months. Basically, by the end of the year, ultraportables could
make up 25 to 30 percent of total Asus notebook shipments.
However, Asus has lost ground in the netbook market, but analysts
aren't too worried. Due to tough competition and low margins, vendors
don't make much money on netbooks anyway. It is estimated that PC
makers make as much money on a single notebook as they do on six
netbooks.
More
here.
Also read:
Asus launchesTimeline killers