Tim Cook, we salute you

The Apple Watch has a bill of material (BOM) cost of just over $80, which is not bad for a device retailing at $350+. 

You get what you pay for

Fruity cargo cult Apple's iWatch has shipped with a crucial component which was later found to be broken.

Model 1553 has S1 chip beneath the plastic

Apple is officially starting to ship to pre-orders and if you are one of the early adopters your Apple Watch might be in the mail as we speak. 

iPhone 4S part in drag

It appears that Apple’s S1 smartwatch module uses a design eerily similar to the Apple A5 of iPhone 4S and iPad 2 fame. 

Soft demand for pricier models

Analysts believe nearly one million people ordered the Apple Watch on the first day of sales.

Technical issues or soft demand?

A nasty rumour about the Apple Watch simply refuses to die, and now there’s a bit more info on Apple’s smartwatch blues. 

70% defect rate?

Quanta is reportedly struggling to get to grips with Apple’s latest toys, and experiencing a staggering failure rate.

Daft excuses of our time

A Chinese bloke turned to crime so that he could afford to follow the voices in his head which told him he needed an iWatch. 

It is bloody useless

If Apple was hoping that developers would invent Apps for its overpriced iWatch, it is sadly mistaken. 

More Malware

Jobs' Mob has decided that the only way that punters will buy their nearly useless iWatch is if they are forced to watch adverts for the thing.