Published in Mobiles

Apple price drop for tablets kept its numbers up

by on08 June 2016

Desperate measures

Fruity cargo cult Apple price cut for its tablets managed to keep its numbers up, according to analysts working for Digitimes Research.

Analysts believe that Apple will ship an estimated four million 9.7-inch iPad Pros during the first half of 2016. The 9.7-inch iPad Air 2 will account for the largest portion of all iPads shipped in the first half of 2016 mainly because retail prices dropped to US$399.

The iPad Air 2's price drop is expected to impact demand for the 7.9-inch iPad Mini 4, according to Digitimes Research.

To put this in perspective since the 12.9-inch iPad Pro, priced at US$799 had a price gap of US$300 with the iPad Air 2, priced at US$499, in 2015, Apple's release of the 9.7-inch iPad Pro has filled in its product line.

Apple’s grip on the tablet market has been falling since 2013 when it sold 70.4 million in a year. Digitimes failed to mention the total figures it thinks Apple will sell this year, but it does seem to believe that pricing cutting is keeping the 7.9 inch tablet viable for now.

Last modified on 08 June 2016
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