Published in Mobiles

Samsung increases Galaxy production target

by on11 March 2015


Surprise demand

Samsung raised its production target for the new flagship Galaxy smartphones following positive market reception. 

The South Korean Press said that Samsung increased its total production target for the Galaxy S6 and Galaxy S6 edge devices to 8 million units for April from 7 million previously. The company's production target for March remained unchanged at 5 million units.

The Galaxy S6 and its curved-edges variant are critical for Samsung's plans to reverse plunging smartphone revenues that led to its first annual earnings fall in three years in 2014. 

The new phones have been well-received for the revamped design and various technological improvements, prompting some brokerages to increase shipments forecasts for Samsung smartphones this year. They will start selling in 20 countries on April 10.

Earlier this week Samsung revealed that pre-orders for the device were already through the roof, suggesting that it was clawing back ground from the super-bendy out-of-date iPhone.

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