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EU kills off geoblocking

by on26 April 2017


Stops streamers from treating consumers differently based on where they live


European Union lawmakers voted to stop online retailers from treating consumers differently depending on where they live and expanded their proposed law to include music streaming services such as Spotify and Apple's iTunes.

The move makes geoblocking a priority for the European Commission as it tries to create a single market for digital services across the 28-nation bloc.

Industries argue that they tailor their prices to specific domestic markets. The proposal, which will apply to e-commerce websites such as Amazon, Zalando and eBay, as well as for services given in a specific location like car rental, forbids online retailers from automatically re-routing customers to their domestic website without their consent.

It will also apply to copyright-protected content such as music, games, software and e-books in the law. Music streaming services such as Spotify and iTunes would not be able to prevent, for example, a French customer buying a cheaper subscription in Croatia.

We guess they will make all their money from the UK now that they are going to be a bloc all of their own.

Last modified on 26 April 2017
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