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Asustek cleaning up in the game monitor market

by on13 December 2016


Competition not harming us

Asustek says it is not concerned by an increase in the numbers of rivals trying to enter its gaming monitor turf.


Vincent Chiou, associate president of Asustek's Monitor Business Unit told Digitimes that he was not worried and the competition will help the market to see more new developments.

He said that demand for gaming and enterprise monitors was rising and overall monitor shipments were set to grow by between five to 10 percent next year. When all the dust has settled Asustek will remain the largest vendor in the gaming monitor market, Chious said.

Asustek has already been expanding the presence of its Republic of Gamers (ROG) brand in the gaming monitor market for many years and its strong brand recognition and marketing ability are helping the company to stay in front.

Asustek has also been pushing its monitor products into the enterprise sector. Currently, over half of Taiwan's government and education procurement orders go to Asustek which is no small feat.

In Europe, Middle East and Africa (EMEA) market, Asustek's monitor shipments are expected to enjoy an on-year growth much higher than the market average in 2016 and the company is also a top-three vendor in countries including Germany, France, Italy, Spain, Portugal and Turkey.

Chiou said that gaming models are 10 percent of Asustek's overall monitor shipments and Europe and North America are the main selling markets for gaming monitors with demand from Asia Pacific and China also growing strong. It has 40 percent of the Europe's gaming monitor market and half of the US market.

He said that Asustek is planning to launch a gaming monitor with a 240Hz refresh rate soon. This uses Nvidia's G-Sync technology and Asustek's ultra-low blue light and flicker-free technologies.

Other things which are expected to arrive next year include larger sizes, higher resolution, curve panel and increased refresh rate.

Last modified on 13 December 2016
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