While its rivals are cutting sales targets amid the global economic slowdown, Samsung’s TV segment head Yoon Boo-keun said the company will keep its 45 million sales target for the year.

Yoon Boo-keun told an IFA technology fair press conference that there was no question that Samsung should lead the global TV market for the sixth straight year because it had more varied products coupled with customised content.

“Prices are dropping and that’s a problem. But Samsung thinks the global TV market will rise 10 percent this year.’’ he said.

Samsung plans to unveil a variety of Internet-enabled TVs and will invest more for smart television content to offer wider options.

''Samsung customers could use a so-called 'YouTube on TV service,’ enabling them to search and watch 2D or 3D images on YouTube on TV and the service will be expanded to all Samsung TV products.’’

 

Viewers have moaned about the lack of smart TV content. Yoon said that Samsung will introduce at least 1,000 apps for its smart televisions by the end of the year. 

Samsung also displayed a tablet with a 7.7-inch screen using an OLED panel, a sign that Samsung’s focus is on the OLED business rather than putting further resources into the saturated LCD market.

It also exhibited compact and mirrorless cameras, with Window 7 operating system-equipped displays and laptops.