Apple's Steve Jobs has been getting a rough ride from the press in the UK after he tried to launch the iPhone in London.

The British media proved that it was a little harder to be bought than the US and waded into to the fact that Apple was providing a lot less for more.

The Phone will cost £900 in the first year and the hardware alone costs £69 more.

Newspapers, like the Times, have started to question the amount of money that Apple is squeezing from customers and are wondering if the company is becoming the 'new Microsoft' of music.

"As things stand, it is Apple that should be explaining itself – to customers who should complain using the internet. It is, quite simply, a  rip-off," the Telegraph said.

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